Visual Identity worked with a Garden Room manufacturer, Green Retreats, to deliver one brochure pack that covered the mix of product brands. It was important that the brochure pack had the ability to engage clients in a way that enabled the buying decisions and gave our client the option to upsell from the basic range.
A unique customer journey in print & digital
Visual Identity partnered with premium garden room manufacturer Green Retreats. This was to create a distinctive brochure pack that united their family of brands. Designed to influence buying decisions and enable seamless upselling from the basic range. The solution was as strategic as it was striking.
A premium pack that stands out
The brochure needed to feel high-quality, remain timeless, and accommodate up to six interchangeable inserts. Our solution? A pop-up folder with intricate design, bespoke hand-drawn illustrations, infographics, and advanced finishes including soft-touch lamination and foiling. Designed to be a truly standout piece in the marketplace.
It guides customers through a simplified buying journey, demonstrating the scale and features of buildings that are often hard to visualise online. The inclusion of a conversion-focused voucher helps turn interest into action.
Print meets digital performance
Following the brochure’s success, our full-service partnership expanded to include branding, print, and web development. The new website is lifestyle-led includes a dynamic interactive price grid. This is to help customers compare products by cost, space, and style. Developed to enhance transparency and trust.
This evolved web presence helped drive a 31% increase in website traffic. Plus a 69% year-on-year sales uplift, demonstrating the power of integrated design and marketing.
See the full case study
To see why the cleint said “You Brochure Is Amazing”. Click for a deeper dive into our work with Green Retreats, including branding, brochure design, web development, and measurable results.
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BrochureDesign #GardenRooms #PrintMarketing #CustomerJourney #BrandExperience #WebDesign #CreativeAgency #VisualIdentity #IntegratedMarketing #SalesTools
