Creating an inclusive web experience
Website accessibility is the practice of designing and developing websites, products, and services for easy use. It ensures that everyone can access them, regardless of any disabilities.
In today’s digital age, accessibility is essential for every business. More people rely on technology to access information, shop, and communicate. Ensuring that websites and digital platforms are accessible benefits those with disabilities. It also improves the user experience for everyone.
At Visual Identity, we are experts in accessibility and can make sure that your business can be accessed by everyone. Here are some reasons why having an accessible website is important for businesses:
Website accessibility will reach a larger audience
According to the World Health Organisation, approximately 15% of the world’s population lives with some form of disability. By making your website accessible, you ensure that all users can easily access and use it. This helps increase your potential audience.
Comply with the legal requirements of website accessibility
In many countries, businesses are required by law to make their websites accessible. Failure to comply with these regulations can result in legal action and penalties.
Improve website accessibility and user experience
An accessible website improves the user experience for all users, not just those with disabilities. By making your website easy to navigate and use, you can improve engagement. This helps reduce bounce rates, leading to increased conversions and revenue.
Enhance brand reputation
A commitment to accessibility can enhance your brand reputation. By demonstrating a commitment to inclusivity and social responsibility, you can attract customers who value these traits. This can help increase brand loyalty.
Increase SEO
Accessible websites often rank higher in search engine results pages (SERPs). Search engines prioritise websites that are easy to navigate and use, making accessibility a key factor in SEO.
In conclusion, having an accessible website is vital for businesses to succeed in the digital world. It is important to optimise your website for accessibility to reach a wider audience. This ensures compliance with legal requirements and improves the user experience. It also enhances brand reputation and boosts SEO.
