Mobile advertising now accounts for more than half (54%) of all UK digital ad spending.
Online Display Advertising
Online display advertising is a great way of promoting products, services, or brands through the use of banner ads, videos, or visual ads that are displayed on websites, social media platforms, or other online spaces. Ads can take various forms, such as text, images, animations, or videos, and can be placed in a variety of locations, such as in the header, footer, or sidebar of a web page.
VI carefully designs strategies to meet your business needs and marketing goals, from a single project to ongoing retainer packages.
Search Engine Optimisation (SEO)
A beautiful and functional website is a great tool, but if your potential customers are not able to find you with their search terms, you’ll be left behind. VI uses industry-recognised tools and processes to review, optimise and ultimately improve or maintain rankings.
The goal of SEO is to increase the quantity and quality of traffic to a website via search engines, like Google.
This involves a combination of on-page and off-page optimisation techniques that help search engines understand the relevance, authority, and quality of a website.
Pay Per Click (PPC)
PPC advertising gives your business the opportunity to pay for top positions on search engines and appear on relevant partner websites.
This involves bidding on keywords that are relevant to a business’s products or services and then creating ads that will be displayed when users search for those keywords. Your business only pays when a user clicks on the ad. The cost per click (CPC) varies depending on the competition for the keyword, the ad’s relevance and the quality score.
Pay-per-click delivers instant traffic and offers ways to complement existing SEO strategies, allowing you to develop a strategy armed with facts, not assumptions.
Social media Advertising
Social media advertising has become an increasingly important component of online marketing in recent years because it allows businesses to reach a large and highly targeted audience in a cost-effective way. We work across all social platforms and can manage one-off campaigns, or offer ongoing management to support your internal team in how to best engage customers with regular campaigns.
Social advertising provides detailed analytics, which makes it easy to track the success of an ad campaign and make data-driven decisions.
We also offer a full Social Media Management service.
Remarketing
Remarketing, also known as ‘retargeting’ drives consumer awareness by targeting existing users who have previously interacted with their website or mobile app.
Not only do we set up and manage these campaigns, but we also design the ads too – ensuring your ads are always on brand and encourage further interaction.
Remarketing ads can be placed through various channels such as Google Ads, Facebook, and Instagram, for example.
Copywriting for web
Copywriting is an essential part of online marketing, as it can help businesses to increase website traffic, generate leads, and drive sales. It can also help to establish a brand’s voice and tone and to create a strong connection with the target audience.
A skill that we are well versed in, we work with you to get the best results from your online content. Our copywriters are able to write compelling and effective text that can help to elevate your products or services to a higher level.
Videos
Video has become an increasingly important component of online marketing in recent years. This is because video is a powerful medium that can be used to engage and persuade online audiences in a variety of ways.
Video captures the attention of online users and holds their attention for longer than text or static images. This makes it an effective and faster way to communicate complex information, tell stories, and promote products or services.
Email Marketing
Email marketing campaigns can be automated, triggered by specific actions or events, or sent in bulk at a specific time to your database.
According to studies, the average return on investment (ROI) for email marketing is £38 for every £1 spent. This makes email marketing one of the most cost-effective forms of online marketing – whether your business is selling business-to-business (B2B) or business-to-consumer (B2C).
