Our workspace wasn‘t inspiring, so we decided to do something about it – analyse what wasn’t working.
In marketing, making an impact means creating meaningful connections that resonate with your audience long after they’ve seen your content. It’s not just about visibility — it’s about relevance, emotion, and value. Impactful marketing tells a story, builds trust, and inspires action. Whether through bold visuals, compelling messaging, or seamless digital experiences, brands that aim to make an impact are the ones that stand out in a crowded marketplace. At Visual Identity, we believe that every campaign should leave a lasting impression — because life is about making an impact, and so is great marketing.
Therefore, our aim was to turn our office into an extension of our work — after all, an inspirational space would make Monday mornings so much more appealing. And late nights spent in the office – help us to meet those critical deadlines?
Just painting the studio wall our brand colour didn’t inspire us? The VI team decided to identify the problems of our uninspiring space and find a creative and impactful solution.
The team worked to create impactful wall art. A solution that was unique to VI. After all, it is our creativity that differentiates us from our competitors, our thirst for ideas and creative solutions that we find the most fulfilling.
A number of ideas were considered, and the final solution developed. But still, something was missing. The final element was to install some floating shelves for the display of our work and our awards – and finally, the icing on the cake, a big clear-out and tidy up.
Perfect. Life is about making an impact. The VI team loves the new space, and we can’t wait to start showing it off!
