Love them or hate them (humbug!), the hype around Christmas advert releases has taken social media by storm with hundreds of thousands of us liking and sharing. Their impact is hugely impressive and many brands also run their campaigns throughout their stores including impressive, enticing window displays to attract high-street customers.
The ability to influence through social media, from raising brand awareness to lead generation is more powerful than ever. #ExcitableEdgar was trending on Twitter within minutes of its release.
John Lewis and Waitrose have partnered for their first joint Christmas advert this year and created Edgar, an excitable young dragon who you can’t help but love! The accompanying song, a re-recorded version of ‘Can’t fight this feeling’ by Dan Smith from Bastille is the perfect fit and set to climb the charts.
https://www.youtube.com/watch?v=D7QrhfTx0nw
Over the last decade, John Lewis’ Christmas ad production budgets have often exceeded £1m and it’s been revealed that these big-budget ads have produced, on average, £8 of profit for every £1 spent. Driving a 16% rise in sales.
Sainsbury’s – we’re not sure 2018’s memorable “plug” scene can be topped. View here
Joules – “30 Years of Cracking memories” – featuring Wallace and Grommit. View here
Aldi – Kevin the Carrot is in trouble again with Russell Sprout and his Brummy gang of ‘Leafy Blinders’, featuring Robbie Williams hit “let me entertain you”. View here
Boots – ‘Bootiques’. View here
Debenhams – staring Fleur East. View here
M&S – has released two festive adverts (so far). One promoting their premium knitwear collection (the retailer is reportedly expected to sell over five million jumpers this festive season!) and another (reportedly the first of 6 M&S Food ads) featuring Paddy McGuinness and Emma Willis sampling a selection of their mouth-watering Christmas foods – celebrating the role of food at Christmas. View here
IKEA – ‘Silence the critics’ – focusses on “home shame”. View here
Amazon – ‘Everybody Needs Somebody to Love’. View here
Walkers – featuring Mariah Carey and ‘All I Want For Christmas Is You’, 25 years after its release. View here
Argos – ‘The Book of Dreams’ was this year’s first release and see’s its iconic catalogue take centre stage. View here
Very ‘s heartwarming animation celebrates community spirit at Christmas time. View here
Barbour – celebrating 125 years with the well-loved Father Christmas animation. View here
McDonald’s – Are you #ReindeerReady? View here
