An integrated approach will derive three key benefits:
• An increased response rate
• The results that you seek
• More effective use of budget
Brands are some of the most powerful tools available for use in marketing. They should work together stylistically whenever and wherever you use them.
The visual identity of your website, e-mail marketing, and social media should be congruous with your direct mail, advertising, and print collateral. They are immediate media whose success is determined by the initial response and remembered messages.
The structure gives your company a lasting reminder and sparks interest in your products and services, whether your audience first discovers your brand or moves from a Facebook post to a direct mail piece in their letterbox.
The language used is one of the most powerful ways in which a brand speaks to its audience. It should communicate the personality of your business.
Once established, deliver it in a consistent manner throughout your marketing. Your brand should understand its target audience and vocalise messages in a tone that speaks to them personally.
If you are investing in marketing this year, you should make the overriding theme clear and ensure your brand speaks to its audience, in the same way, both on and offline.
Repetition is the most important factor in promoting your business. Some prospects may only see your communications online; others only via print.
The visibility, awareness, and understanding of your organisation will increase with the repetitive use of consistent key messages. It shapes how customers remember your brand and keeps it top of mind.
Digital marketing is any form of marketing that involves electronic devices, so businesses can do it either online or offline. And, both kinds matter for a well-rounded digital marketing strategy.
