E-commerce has become the lifeblood of many businesses. While many companies have a mix of e-commerce and traditional bricks and mortar stores, for many, online stores have become a key area of growth with online shopping becoming increasingly popular.

1. Make good use of Analytics

Analytical tools are a fundamental part of the process for establishing success as an online retailer. Whether you’re looking to predict trends in customer behaviour or identify the best way of ensuring a positive response rate, the way you assess analytics can play a big part in keeping your business relevant. Refusing to change your plans in the face of clear statistical evidence is a sure-fire way of minimising your chance at success.

Ways of measuring online success:

• • Google Analytics
    • Monitor reports to distinguish user journeys and make improvements to force conversions
    • Year vs Year analytics
    • Monitor button presses
    • Project is built around the client goals.
    • Downloads / data collected / newsletter sign-ups
    • SEO rankings

• • 1. User experience – put yourself in the customers’ shoes

As competition in the market increases, it has never been more important to find ways to keep your customers interested. There are many ways to improve user experience, whether that’s through website design or the creation of engaging mobile apps and features, so there really should be no reason for your customers to be “turned off” service.

By investing wisely in resources and software development or bespoke alterations, you can continue to engage with your target audience and keep them wanting more.

• • • Responsive website design/build
      • UI/UX bespoke design and planning
      • Retina imagery
      • Web standards compliance
      • Illustration and animations
      • Vibrant colourways – recognisable brand palette/guidelines
      • Future-proofed – fully responsive and useable on all devices

• • • 1. Reach your target audience – Social media interaction

         Social media has provided the springboard for many companies’ growth. The opportunity to target such a quantity of niche consumers exists for those with the sense to take advantage of it, but unfortunately, many businesses fail to use it effectively, spreading themselves across a wide variety of platforms instead of focusing on those ones which allow them to hone in on their target audience.

• • 1. 1. Affective marketing

       2. If a business sells a product that no one buys, that business fails. Even in the complex environment of eCommerce, the same still holds true and is one of the main reasons for a company’s failure. Working out how to promote your product, deciding on your target audience, demonstrating ROI; these are all steps that must be taken to avoid ruin.
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          1. Choosing the right platform

          2. With so many platforms available, designed to suit every conceivable business model, it’s important to choose the right one. Some of the biggest named brands, such as Magento and Shopify, are constantly looking for ways to develop their services and improve their offering to ensure businesses are given the best possible chance of success in the marketplace. Researching providers and learning more about their offering will put you on the right track from day one.

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