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Creative | Digital | knowledge piece

Is the 2024 John Lewis Christmas advert a stroke of genius or a step back?

We look at the gifting hour and why relatable marketing is a win over ‘mushy nostalgia’ The annual John Lewis Christmas ad is always a t...

Posted on 14th November 2024
Creative | Digital | Insight | knowledge piece

Spark sales and light up your brand

Ignite success with explosive marketing strategies this fireworks night! As fireworks light up the skies this season, there’s no better ti...

Posted on 4th November 2024
Creative | Digital | Insight | knowledge piece

Delivering unique solutions in web development, creative design, branding, and marketing strategy

At Visual Identity, we approach every project with a holistic and comprehensive view, channelling our expertise across all three of the esse...

Posted on 1st November 2024
Digital | Insight | knowledge piece

Colour your calendar: The influence of colour on holiday marketing and branding

Exploring the power of colour in Halloween, Christmas marketing and beyond As Halloween lights up in vibrant oranges and deep purples, and w...

Posted on 31st October 2024
Digital | Insight | knowledge piece

If they can’t convert you… they will confuse you!

How to choose the right website agency for your digital needs In today’s rapidly changing digital world, choosing the right website agency...

Posted on 10th October 2024
Digital | Insight | knowledge piece

Social media is a powerful tool in the right hands

Mitigate the potential risks of social media Social media is an incredibly powerful tool. In the right hands, it connects people, builds bra...

Posted on 10th October 2024
Creative | Digital | knowledge piece | Photography | Project | Work

The OU: A blueprint for excellence in large document production

A trusted partner of the OU from the early 1990s – Visual Identity plays an important role in supporting this organisation – particularl...

Posted on 2nd September 2024
Insight | knowledge piece | Project | Work

‘Herd’ around the World: The Concrete Cows cemented MK’s brand in history

Milton Keynes is a city known for its forward-thinking, innovative and unique brand. One of the most iconic symbols of this is the Concrete ...

Posted on 14th August 2024
Awards | Creative | Digital | Insight | knowledge piece | Work

Cracking the code for e-commerce success with Shopify Plus

LOCAL HEROES SERIES During World War II, Bletchley Park became a pivotal site for the Allies’ codebreaking efforts, playing a crucial role...

Posted on 12th August 2024
PARIS OLYMPICS 2024
Insight | knowledge piece

Maintaining Consistent Results in Marketing: Lessons from the Paris 2024 Olympics

The path to gold: A journey of dedication and excellence The journey to Olympic gold is paved with dedication, consistency, and unwavering d...

Posted on 2nd August 2024
Creative | Insight | knowledge piece

Beyond the numbers: Why full-service marketing support is more than just cost-effective

When considering marketing solutions for your business, cost-effectiveness is undoubtedly a crucial factor. However, Visual Identity’s ful...

Posted on 29th July 2024
Digital | Insight | knowledge piece

Achieving marketing gold: Vi’s Olympian approach to comprehensive marketing campaigns 

The world anticipates the grand opening of the Summer Olympics, in Paris, on July 26th. Visual Identity draws inspiration from the Games‘ ...

Posted on 26th July 2024
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