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Creative | Insight | knowledge piece | News

Use the difficulty: How smart marketing turns setbacks into success

Sir Michael Caine‘s advice: “Use the difficulty.” When something bad happens – see it as an opportunity to pivot, innovate, and grow...

Posted on 29th January 2025
Digital | Insight | knowledge piece

Why your website isn’t just a tool to ‘launch and forget’?

Why post-launch maintenance is essential to your online success avoiding the ‘launch and forget’ pitfalls A website is like a garden –...

Posted on 21st January 2025
Insight | knowledge piece

The 5 types of marketing agencies to avoid … and how to spot them!

When it‘s time to choose the right design agency, clients want more than just flashy ideas, endless strategies and high prices. They want ...

Posted on 29th November 2024
Digital | Insight | knowledge piece | News

Shopify vs Shopify Plus: The difference is key to your business?

Choosing the right platform for your e-commerce business is essential and the difference is key. For businesses considering Shopify, one que...

Posted on 25th November 2024
Creative | Digital | knowledge piece

Is the 2024 John Lewis Christmas advert a stroke of genius or a step back?

We look at the gifting hour and why relatable marketing is a win over ‘mushy nostalgia’ The annual John Lewis Christmas ad is always a t...

Posted on 14th November 2024
Creative | Digital | Insight | knowledge piece

Spark sales and light up your brand

Ignite success with explosive marketing strategies this fireworks night! As fireworks light up the skies this season, there’s no better ti...

Posted on 4th November 2024
Creative | Digital | Insight | knowledge piece

Delivering unique solutions in web development, creative design, branding, and marketing strategy

At Visual Identity, we approach every project with a holistic and comprehensive view, channelling our expertise across all three of the esse...

Posted on 1st November 2024
Digital | Insight | knowledge piece

Colour your calendar: The influence of colour on holiday marketing and branding

Exploring the power of colour in Halloween, Christmas marketing and beyond As Halloween lights up in vibrant oranges and deep purples, and w...

Posted on 31st October 2024
Digital | Insight | knowledge piece

If they can’t convert you… they will confuse you!

How to choose the right website agency for your digital needs In today’s rapidly changing digital world, choosing the right website agency...

Posted on 10th October 2024
Digital | Insight | knowledge piece

Social media is a powerful tool in the right hands

Mitigate the potential risks of social media Social media is an incredibly powerful tool. In the right hands, it connects people, builds bra...

Posted on 10th October 2024
Creative | Digital | knowledge piece | Photography | Project | Work

The OU: A blueprint for excellence in large document production

A trusted partner of the OU from the early 1990s – Visual Identity plays an important role in supporting this organisation – particularl...

Posted on 2nd September 2024
Insight | knowledge piece | Project | Work

‘Herd’ around the World: The Concrete Cows cemented MK’s brand in history

Milton Keynes is a city known for its forward-thinking, innovative and unique brand. One of the most iconic symbols of this is the Concrete ...

Posted on 14th August 2024
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