Category: Insight

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Creative | Insight | knowledge piece

How to build the right brand structure for your business

Brand structure and architecture is the strategic framework that defines the relationships between a company’s master brand, sub-brands, p...

Posted on 14th February 2025
Creative | Digital | Insight | knowledge piece

Love your brand: The perfect partnership for marketing and design 💖

A strong brand, like a great relationship, thrives on trust, commitment, and consistency, learn how to ‘Love your brand’. At Visual Iden...

Posted on 14th February 2025
Creative | Insight | knowledge piece

How to avoid the Have-a-Go Supplier?

Why experienced web developers, designers, and marketers matter? In today’s digital landscape, businesses need strong brand recognition, s...

Posted on 31st January 2025
Creative | Insight | knowledge piece | News

Use the difficulty: How smart marketing turns setbacks into success

Sir Michael Caine‘s advice: “Use the difficulty.” When something bad happens – see it as an opportunity to pivot, innovate, and grow...

Posted on 29th January 2025
Digital | Insight | knowledge piece

Why your website isn’t just a tool to ‘launch and forget’?

Why post-launch maintenance is essential to your online success avoiding the ‘launch and forget’ pitfalls A website is like a garden –...

Posted on 21st January 2025
Insight | knowledge piece

The 5 types of marketing agencies to avoid … and how to spot them!

When it‘s time to choose the right design agency, clients want more than just flashy ideas, endless strategies and high prices. They want ...

Posted on 29th November 2024
Digital | Insight | knowledge piece | News

Shopify vs Shopify Plus: The difference is key to your business?

Choosing the right platform for your e-commerce business is essential and the difference is key. For businesses considering Shopify, one que...

Posted on 25th November 2024
Creative | Digital | Insight | News | Work

Merry marketing makes the best Christmas adverts of 2024!

Let‘s get your Christmas marketing in the festive spirit! As the holiday season arrives, so do the ads that warm our hearts and dazzle our...

Posted on 8th November 2024
Creative | Digital | Insight | knowledge piece

Explosive marketing strategies: Spark sales and light up your brand

Ignite success with explosive marketing strategies this fireworks night! As fireworks light up the skies this season, there’s no better ti...

Posted on 4th November 2024
Creative | Digital | Insight | knowledge piece

Delivering unique solutions in web development, creative design, branding, and marketing strategy

At Visual Identity, we approach every project with a holistic and comprehensive view. We channel our expertise across all three of the essen...

Posted on 1st November 2024
Digital | Insight | knowledge piece

Colour your calendar: The influence of colour on holiday marketing and branding

Exploring the power of colour in Halloween, Christmas marketing and beyond Halloween lights up in vibrant oranges and deep purples, and Chri...

Posted on 31st October 2024
Digital | Insight | knowledge piece

If they can’t convert you… they will confuse you!

How to choose the right website agency for your digital needs In today’s rapidly changing digital world, choosing the right website agency...

Posted on 10th October 2024
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