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Creative | Insight | knowledge piece

How to build the right brand structure for your business

Brand structure and architecture is the strategic framework that defines the relationships between a company’s master brand, sub-brands, p...

Posted on 14th February 2025
Creative | Digital | Insight | knowledge piece

Love your brand: The perfect partnership for marketing and design 💖

A strong brand, like a great relationship, thrives on trust, commitment, and consistency, learn how to ‘Love your brand’. At Visual Iden...

Posted on 14th February 2025
Creative | Insight | knowledge piece

How to avoid the Have-a-Go Supplier?

Why experienced web developers, designers, and marketers matter? In today’s digital landscape, businesses need strong brand recognition, s...

Posted on 31st January 2025
Creative | Insight | knowledge piece | News

Use the difficulty: How smart marketing turns setbacks into success

Sir Michael Caine‘s advice: “Use the difficulty.” When something bad happens – see it as an opportunity to pivot, innovate, and grow...

Posted on 29th January 2025
Awards | Creative

The VI journey: 35 years in the making!

1989 was a pivotal year – the year that marked the beginning of what would become a 35 year journey, Visual Identity, a business built on ...

Posted on 19th November 2024
Creative | Digital | knowledge piece | News

Is the 2024 John Lewis Christmas advert a stroke of genius or a step back?

We look at the gifting hour and why relatable marketing is a win over ‘mushy nostalgia’ The annual John Lewis Christmas ad is always a t...

Posted on 14th November 2024
Creative | Digital | Insight | News | Work

Merry marketing makes the best Christmas adverts of 2024!

Let‘s get your Christmas marketing in the festive spirit! As the holiday season arrives, so do the ads that warm our hearts and dazzle our...

Posted on 8th November 2024
Creative | Digital | Insight | knowledge piece

Explosive marketing strategies: Spark sales and light up your brand

Ignite success with explosive marketing strategies this fireworks night! As fireworks light up the skies this season, there’s no better ti...

Posted on 4th November 2024
Creative | Digital | Insight | knowledge piece

Delivering unique solutions in web development, creative design, branding, and marketing strategy

At Visual Identity, we approach every project with a holistic and comprehensive view. We channel our expertise across all three of the essen...

Posted on 1st November 2024
Creative | Digital | knowledge piece | Photography | Project | Work

The OU: A blueprint for excellence in large document production

A trusted partner of the OU from the early 1990s – Visual Identity plays an important role in supporting this organisation – particularl...

Posted on 2nd September 2024
Awards | Creative | Digital | Insight | knowledge piece | Work

Cracking the code for e-commerce success with Shopify Plus

LOCAL HEROES SERIES During World War II, Bletchley Park became a pivotal site for the Allies’ codebreaking efforts, playing a crucial role...

Posted on 12th August 2024
Creative | Insight | knowledge piece

Beyond the numbers: Why full-service marketing support is more than just cost-effective

When considering marketing solutions for your business, cost-effectiveness is undoubtedly a crucial factor. However, Visual Identity’s ful...

Posted on 29th July 2024
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