Case Study

Maximising the Performance of Shopify

Outline

Revitalising Rams Florist’s Shopify store, Visual Identity restored brand identity, optimised SEO, improved user experience, and enhanced conversion rates – delivering a high-performing, sales-driven site just in time for the crucial Mothering Sunday rush.

Services
    Logo & Branding Update Shopify Website Development

Rooted in Tradition

Rams Florist, formerly known as Ramsbotham’s Florist, is a well-established local business in Milton Keynes with deep roots in the Bletchley area. Originally founded in late 1957, the family-owned business thrived for over 67 years, earning a strong reputation for quality and service. However, following multiple transitions and changes in ownership, the brand’s identity became increasingly diluted due to poor supplier choices and ineffective digital development.

Previous providers failed to deliver the functionality and experience the business needed, leaving behind a Shopify store burdened with unnecessary apps that slowed performance, disrupted user experience, and failed to integrate with existing systems. As a result, the online presence no longer reflected the heritage, trust, and recognition that had defined Ramsbotham’s Florist for generations. This was affecting its online sales.

Withering Sales

When Rams Florist approached Visual Identity, they were struggling with an inefficient, underperforming Shopify website. The store lacked the visual consistency and professional touch needed to reflect the brand’s long-standing reputation. Instead of enhancing the business, the previous development had made it worse – affecting search engine visibility, creating confusion in the customer journey, and making it harder to convert visitors into loyal customers. With the website no longer aligning with the business’s history and credibility, the disconnect was evident, and urgent action was needed.

Compounding the urgency was the upcoming Mothering Sunday, one of the most significant sales periods for florists in the UK. Rams Florist needed the site to be fully optimised in time to capitalise on this annual event. A sluggish, unresponsive website could cost them a substantial amount of revenue during this critical time.

Making the Brand Blossom

We began by restoring the brand’s visual identity, ensuring that Rams Florist looked and felt like the trusted local business it had always been. The logo clarity was refined, existing and new brand colours were seamlessly reintegrated into the site, and improvements to typography and navigation created a more intuitive, engaging experience for visitors. This visual overhaul immediately strengthened brand recognition and user trust.

Growth in Sales

We addressed the store’s sluggish performance and poor SEO strategy. By rewriting meta titles and descriptions, refining page headings, and carrying out speed optimisations, we helped Rams Florist improve its search engine ranking, ensuring it could be found by customers searching for floristry services in the local area.

Recognising the need for a more seamless and conversion-focused shopping experience, we introduced critical enhancements to the store’s layout and functionality. We streamlined the navigation, added a dedicated delivery information page, customised the checkout process, and installed features like live chat and abandoned cart emails. The homepage banners and product pages were redesigned to include trust icons and essential details about delivery and care, reinforcing credibility and encouraging conversions and seamless transactions. Additionally, sub-navigation items were introduced to improve the browsing experience, making it easier for customers to find key information and shop with confidence.

A Flourishing Finish

The transformation was immediate and impactful. By removing unnecessary apps and optimising the platform, loading times improved significantly, creating a faster and more responsive browsing experience. The refined branding and structured SEO improvements led to greater visibility, driving more organic traffic to the site. Customers found it easier to navigate, engage, and purchase, leading to improved conversion rates. Most importantly, the store once again reflected the rich history and local recognition that Rams Florist had built over the years.

Crucially, all these changes were implemented well in time for the Mothering Sunday rush. With a fully optimised and high-performing website, Rams Florist was well-prepared to maximise sales during one of the most crucial periods for their business.

Why Choose Visual Identity?

At Visual Identity, we don’t just build Shopify websites from scratch – we refine, enhance, and optimise existing platforms to maximise performance and return on investment. Whether you need SEO improvements, branding refinements, or conversion rate enhancements, our expert team provides tailored solutions that deliver measurable results.

Contact VI today to explore how we can improve your Online sales through our Shopify Website Services.

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