Our Creative Blog

Filter by:

Digital | Insight | knowledge piece

Are brands overstepping the mark? Is it thoughtful marketing or just assumptive marketing?

The rise of thoughtful marketing: Compassion or assumption? In recent years, brands have embraced ‘thoughtful marketing’. A movemen...

Posted on 11th March 2025
Digital | Insight | knowledge piece | Uncategorised

‘Phygital’ Marketing: The future of brand engagement

Blending the best of both worlds In a world dominated by digital marketing, brands are seeking innovative ways to cut through the noise and ...

Posted on 25th February 2025
Insight | News

Mastering keyword research: Finding your perfect match

Spot the risks of overselling website developers In the world of digital marketing, keyword research forms the foundation of successful SEO ...

Posted on 24th February 2025
Creative | Insight | knowledge piece

How to build the right brand structure for your business

Brand structure and architecture is the strategic framework that defines the relationships between a company’s master brand, sub-brands, p...

Posted on 14th February 2025
Creative | Digital | Insight | knowledge piece

Love your brand: The perfect partnership for marketing and design 💖

A strong brand, like a great relationship, thrives on trust, commitment, and consistency, learn how to ‘Love your brand’. At Visual Iden...

Posted on 14th February 2025
Creative | Insight | knowledge piece

How to avoid the Have-a-Go Supplier?

Why experienced web developers, designers, and marketers matter? In today’s digital landscape, businesses need strong brand recognition, s...

Posted on 31st January 2025
Creative | Insight | knowledge piece | News

Use the difficulty: How smart marketing turns setbacks into success

Sir Michael Caine‘s advice: “Use the difficulty.” When something bad happens – see it as an opportunity to pivot, innovate, and grow...

Posted on 29th January 2025
Digital | Insight | knowledge piece

Why your website isn’t just a tool to ‘launch and forget’?

Why post-launch maintenance is essential to your online success avoiding the ‘launch and forget’ pitfalls A website is like a garden –...

Posted on 21st January 2025
Insight | knowledge piece

The 5 types of marketing agencies to avoid … and how to spot them!

When it‘s time to choose the right design agency, clients want more than just flashy ideas, endless strategies and high prices. They want ...

Posted on 29th November 2024
News | Project | Work

Shopify success for Sweets for Me!

Boosting online presence with Shopify with marketing expertise and sweet success From Pick ‘n’ Mix to Click ‘n’ Fix Sweets for Me, a...

Posted on 27th November 2024
Digital | Insight | knowledge piece | News

Shopify vs Shopify Plus: The difference is key to your business?

Choosing the right platform for your e-commerce business is essential and the difference is key. For businesses considering Shopify, one que...

Posted on 25th November 2024
Awards | Creative

The VI journey: 35 years in the making!

1989 was a pivotal year – the year that marked the beginning of what would become a 35-year journey, Visual Identity, a business built on ...

Posted on 19th November 2024
X

Let's get started!