We‘d like to congratulate our client, Barker Shoes, on becoming a finalist in the Northamptonshire Business Awards 2019, E-Commerce Business of the Year category for Visual Identity‘s new Shopify website development, launched earlier this year.
The importance of developing a successful e-commerce website
Barker Shoes finalists have been recognised for the importance of developing their already successful e-commerce website in order to improve user experience and customer engagement.
Working Visual Identity, and due to the increase in mobile/tablet traffic, it was vital to create an experience that worked flawlessly on all devices and platforms so that Barker customers could shop effortlessly however they wished.
Shoes are more complicated than other fashion products, particularly when selling online. The website development includes the ability to search and display size and colour but also width, fit, construction, last shape, sole shape, material, and design other features such as categorising shoes by collection and gender.
Shopify is a great e-Commerce platform
Shopify is a great platform, but for an established shoe retailer such as Barker, out-of-the-box solutions would not work. The development has successfully avoided ‘shoehorned solutions’ and, as a result, the final website has much bespoke development to ensure it offers improved functionality and the best features of the original Magento solution.
Good luck to Barker Shoes finalists in the awards ceremony this September
https://www.northants-chamber.co.uk/events/northamptonshire-business-awards-2019
Take a look at the full Barker case study – https://www.visualidentity.co.uk/case-study/barker-shoes-ltd/
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