Visual Identity delivers the AW18 Barker Shoes Catalogue shoot
Set in the beautiful and historic surroundings of DeLaPre Abbey. Visual Identity collaborated closely with the Barker Shoes team to produce the AW18 Barker Shoes Catalogue Shoot. This produced a stunning selection of product and lifestyle photography. These are to be used in the forthcoming AW18 campaign.
Visual Identity was responsible for designing the creative treatment, look and feel of the shoot. We set the tone through a detailed treatment mood board, aligning visual direction with the seasonal narrative. This ensures brand cohesion across all creative outputs. The Barker Shoes team selects complementary products and sources the wardrobe in line with the concept.
Working together seamlessly, the team delivered an extensive library of high-quality, on-brand photography. This will be rolled out across the AW18 Barker Shoes Catalogue Shoot and AW18 promotions. These appear in everything from the Barker e-commerce platform to printed catalogues and wider marketing materials.
Photography that speaks volumes
From concept to execution. The shoot was managed by VI’s experienced art direction team, ensuring every image met the agreed creative vision. Our approach to art direction is hands-on and collaborative. This is delivered to maintain consistency throughout. We manage any challenges on set with agility and professionalism.
We partnered with a specialist lifestyle and product photographer. His distinctive style and technical skill captured the essence of the Barker brand: heritage, craftsmanship, and timeless design.
Location, casting and styling
The location was crucial. DeLaPre Abbey provided the perfect blend of architectural elegance and natural beauty. This enhances the rich tones and textures of Barker’s handcrafted footwear.
Model casting and wardrobe styling were thoughtfully curated to reflect Barker’s refined aesthetic. Every detail – from clothing to props – was selected or styled to ensure realism, elegance, and a strong brand presence.
A seamless experience, from shoot to final image
At VI, we believe that strong imagery brings your brand to life – making that all-important first impression with your audience. Our end-to-end photographic service ensures creative consistency. Our technical excellence provides a final product that tells your brand story and elevates it.
Well done to the entire team – a fantastic collaborative effort with stunning results. We can’t wait to see the end results for the AW18 Barker Shoes Catalogue Shoot.
Well done to the entire team. More to follow… watch this space!
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