30 Social Media “gurus” to follow

Influencer marketing is on the rise – and for good reason.

Many digital Influencers are making an enviable living by sharing their extravagant lifestyles, fitness and beauty regimes, or gaming talents via social media and earning fortunes based on their engagement and loyal following. 

We’ve created the list below (in no particular order) of interesting vloggers, Instagramers and bloggers who are making a living out of Social Media Marketing by developing unique ways to promote well-known brands, or their own – via multiple channels. 

 

Felix Kjellberg a.k.a – PewdieDiePie

Gamer

The YouTuber, originally from Gothenburg now lives in Brighton and uploads videos of him playing Minecraft where he can rake in £2,701 per minute of footage.

Instagram 20.8m followers
YouTube 102M subscribers

 

David Beckham

Probably just outside the budget of most brands… 43-year-old “Becks” celebrity status cannot be ignored and in recent years he’s become an astute businessman.

 

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Instagram 50.5M followers

 

F2Freestylers

Billy Wingrove and Jeremy Lynch – Freestyle Footballers

This dynamic “cheeky-chappy” duo make videos of football tutorials, pranks and challenges. Billy was the first freestyler to be signed up as a professional ‘Football Freestyler’ by Tottenham Hotspur. Jeremy is a Jamaican international footballer who plays as a striker for Hai Phòng, Vietnam.

Instagram 7.5m followers
YouTube 11.1M subscribers

Cristiano Ronaldo

Footballer

Not only is he arguably one of the best Footballers of all time, but he appears to have it all – from plush homes, an extensive car collection, a lovely family and his own range of perfumes and clothing.

 

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Instagram 193m followers

 

Saffron Barker

Lifestyle vlogger Saffron recently starred on BBC’s Strictly Come Dancing, following in fellow vlogger Joe Sugg’s footsteps, who also featured on the show last year.

Best known for her YouTube channel – which took off in 2016 when she released a ‘Types of Boyfriends’ video, which has since gained over nine million views. She now uploads a video every Sunday. Her channel already boasts 263m total views and 2,25m subscribers.

Instagram 1.4M followers
YouTube 2.25M subscribers

Zoe Sugg (Zoella)

Beauty & Lifestyle

Instagram 1.2M Followers
YouTube 11.6M subscribers

 

Joe Sugg – ThatcherJoeVlogs

Entertainment

The 28-year-old, former thatcher has carved an impressive niche for himself in the entertainment world. Beginning with prank videos, often on his Youtuber – sister Zoella Sugg, followed by a stint on Strictly Come dancing, the now-actor is now starring in Waitress The Musical.

Instagram 5.5m followers
YouTube 3.63M subscribers

 

Colin Furze

Entertainment

Colin has gained an incredible YouTube following through his crazy inventions, world records and extraordinary projects.

Joe Wicks

Fitness & Lifestyle

Instagram 2.9M followers
YouTube 769K subscribers

 

Gaz Oakley

Food

Instagram 388k followers
YouTube 842K subscribers

 

Adam Senatori

 

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Instagram 784k followers

 

Louis Cole

Travel

 

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Instagram 1.2m Followers
YouTube 2.02M subscribers

 

Logan Paul

Boxer and Owner of Maverick Clothing label 

 

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Instagram 16.9m Followers
YouTube 20M subscribers

 

El Rubius – Ruben Gunderson

Gamer

 

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YouTube 36.3M subscribers
Instagram 11m Followers

 

Dude Perfect

Sports entertainment
Dude Perfect has become famous for showcasing tricks shot videos, competitions, and challenges of all types across social media. The group has also started an online merchandise store and its very own television series.

YouTube 47.6M subscribers
Instagram
10m followers

 

Lele Pons

Entertainer

Starting as a 16-year-old on Vine, Pons now has over 51 million followers across social media platforms and has starred in music videos, TV shows, and movies.

YouTube 15.4M subscribers
Instagram 37.8m followers

 

Amanda Cerny

Actress/Model

 

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YouTube 2.82M subscribers
Instagram 26.3m followers

 

Roman Atwood

Comedy veteran and a pranking genius

Roman famously converted his house into a ball pit, and Nissan bought his video to use in a 2015 Super Bowl commercial.

YouTube 15.3M subscribers
Instagram
5m followers

 

Kylie Jenner

TV personality

With the rest of her family, Kylie featured in Keeping Up with the Kardashians. She is now the founder and owner of cosmetic company Kylie Cosmetics.

 

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Instagram 153m followers

 

Beyoncé

Singer

The singer-songwriter, actress, record producer and dancer has sold over 100 million records worldwide as a solo artist, and a further 60 million records with Destiny’s Child. She’s also won 23 Grammy Awards and is the most nominated woman in the award’s history.

 

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Instagram 136m Followers

Taylor Swift

Singer

One of the best-selling music artists of all time, having sold more than 50 million albums, as well as 150 million single downloads. She was also born in the same year as Visual Identity was founded – 1989.

 

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Instagram 124m followers

 

Instagram

Instagram itself has a demonstration account, where they show off the platform’s capabilities. Many of the photos they upload are quirky and interesting and generate huge numbers of likes and comments.

 

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Instagram 322m followers

 

Tom Holland

An English actor, probably best known for playing Peter Parker / Spider-Man in the Marvel Cinematic Universe superhero films. He also found fame on stage in the title role of Billy Elliot the Musical in London’s West End.

 

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Instagram 32.5m followers

 

Alia Abhatt

Actress

Alia made her acting debut as a child in the 1999 thriller Sangharsh and took her first lead role in teen drama Student of the Year (2012). Her highest-grossing release has been musical drama Gully Boy (2019).

 

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Instagram 40.7m Followers

 

Emma Watson

Actress

Probably best known for her role as Hermione Granger in the Harry Potter film series, Emma gained the role having only previously acted in school plays.

Since her time in Harry Potter, she’s carried out modelling campaigns for brands such as Burberry and Lancôme and she’s also a keen reader, often sharing recent books on her Instagram.

 

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Instagram 52.8m Followers

 

Victoria | Bridges and Balloons

Travel

 

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Instagram 10.7k followers

 

Steffi | London

UK Travel and Food

 

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Instagram 75.1k followers

 

Monica Scott – The Travel Hack

Family Travel

 

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Instagram 22.6k Followers

 

Hand Luggage Only (Yaya and Lloyd)

Travel photography and tips – https://handluggageonly.co.uk/

 

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Instagram 89.6k Followers

 

Scottie – he’s one of our own!

Car enthusiast & Digital genius

 

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Instagram Let’s get him up to 25k followers!