Developing a strong brand means that your business will not have to compete on price alone.
Brand Consultancy
It is imperative to understand where, when and how to use your marketing resources. As brand consultants we scrutinise, analyse and evaluate the brand identity, performance and strategy to deliver a more effective brand approach.
Brand Development & Strategy
Your brand strategy defines what your brand stands for, the promise it makes, and the personality it projects. We develop a brand blueprint that will help clients discover and define their brand. We create powerful and authentic brand narratives that will inspire and engage your customers. To achieve this, our strategy documents include: mission, vision, values and core brand expressions.
Brand Workshops
Are you struggling to tell a compelling story about your brand? Our brand workshops will encourage you to take the time to reflect on your company’s purpose and culture. We will unlock a new inspiration and gain a deeper understanding of what makes your brand special and how to make a personal or cultural connection.
Brand Re-positioning
Our brand repositioning service will maximize customer relevancy and competitive distinctiveness to be owned in the mind of your target audience. This usually entails a change in the brand’s promise and personality communicating these new messages.
Logo Creation
Your logo is the visual cornerstone of a company’s brand. We work with you to develop the ‘face’ of your company – it’s identity is visually expressed through its logo and is one of the main things that makes your business memorable.
Brand Guidelines
VI has a long history in developing guidelines to present your brand in a consistent and coherent way. This information typically includes: logo usage, colour palette, type specification image style, language approach and a range of marketing collateral applications.
Brand Launch Programmes
Successfully launching a new brand is one of the toughest challenges in marketing. We help to plan expenditure, mission objectives and implementation benchmarks. In this way, your business will launch its new brand and reach the target audience in the most impactful, effective way possible.
