1989 was a pivotal year – the year that marked the beginning of what would become a 35 year journey, Visual Identity, a business built on creativity, passion, and integrity. This year, we celebrate 35 years journey of running VI, we reflect on how it all began, shaped by a desire to make a difference and a relentless pursuit of excellence.
The creative spark that made it happen!
Jacqui Newham Wilkins
My time at Chelsea School of Art in the 1980s laid the foundation for what was to come. It was here that my love for creativity was ignited, driving me to push boundaries and embrace innovation. That training became the bedrock of a career dedicated to meaningful design, marketing and strategic business solutions.
When we started Visual Identity in 1989, the goal was simple: to merge creativity with integrity, delivering solutions that make a real impact. Over the years, the business has evolved, but this principle has remained unchanged, creating our Visual Identity journey.
From groundbreaking projects to nurturing talent
It’s been an incredible journey! From delivering government education tenders for the Teacher Training Agency to being on the supplier roster for an African Bank, the breadth of our work has been astounding. We’ve had the privilege of delivering brand projects for start-ups and working with rock stars of the 1960s. Our collaborations have spanned a variety of industries and creative disciplines – from partnering with internationally renowned British-Indian sculptors specialising in installation art to developing marketing campaigns to working on Argos Premier Points, the precursor to Nectar.
This diversity has fueled our passion and strengthened our ability to adapt, innovate, and deliver exceptional results.
The core team behind Visual Identity
At the heart of Visual Identity‘s success lies a dynamic and experienced team:
Jon Newham
Jon is a passionate, energetic director with a proven track record. A skilled negotiator and team player, Jon motivates, influences, and inspires people to work collaboratively and deliver outstanding results. Recognised for his deep understanding of business and ability to drive growth, Jon has been instrumental in quality control and managing many of VI’s largest branding and creative projects, ensuring they meet and exceed client expectations.
Scott Newham
Scott is an experienced and award-winning professional with a solid background in leading digital marketing and website development projects from concept to successful execution. Adept at leading cross-functional teams and managing projects on diverse platforms, including Shopify and WordPress, Scott is recognised for delivering outstanding results, optimising e-commerce operations, and enhancing customer experiences. His expertise has been key to VI’s reputation as a leader in the digital space.
Together, our team blends creativity, strategy, and innovation to consistently deliver excellence.
Building a legacy: Creativity, talent, and collaboration
From the early days, VI has been about more than just delivering services – it’s been about building a community of talent. We’ve had the honour of mentoring countless individuals, supporting their growth and watching them thrive. Seeing these talented professionals become innovators and leaders in their fields is one of the most rewarding aspects of my journey.
Our work has always been rooted in collaboration – not just within our team but also with our clients. Together, we’ve achieved exceptional results, earning numerous awards across every decade of our trade. Each accolade represents a moment where creativity met excellence, pushing boundaries to deliver outstanding outcomes.
Why we’re different: The VI approach
At VI, we take pride in being one of the longest-established award-winning agencies in Milton Keynes. We don’t just work for our clients; we work with them. We dive deep into their industries, understand their challenges, and craft bespoke strategies that set them apart.
Every project benefits from a dedicated team of designers, developers, photographers, and videographers, ensuring quality and consistency throughout. This partnership approach has earned us a trusted reputation.
A look back: Highlights of 35 years journey
- Client relationships: Long-term partnerships have been a cornerstone of our success, built on mutual trust and shared goals.
- Mentorship: Empowering talent to grow and flourish in their careers has been one of my proudest achievements.
- Award-winning work: From digital innovation to creative campaigns, our awards reflect the dedication and skill of the entire team.
- Creative diversity: From start-ups to global organisations, rock stars to renowned artists, and retail giants to government projects, our portfolio is as diverse as it is impactful.
Looking forward: Creativity without limits
As I celebrate this milestone, I remain as passionate as ever about the journey ahead. VI will continue to innovate, adapt, and grow, delivering results that inspire and elevate our clients.
Here’s to the next chapter – more creativity, more collaboration, and more success. If you’re ready to transform your marketing strategy, let VI’s experience and expertise make a difference for you.
Get in touch to learn more about how we can help your business thrive.
About Jacqui Newham (Wilkins)
As Managing Director of Visual Identity, I’ve dedicated my career to nurturing creativity and fostering lasting client relationships. My Visual Identity journey began at Chelsea School of Art, where I developed the foundation for a career defined by innovation and passion. Over the last 35 years journey, I’ve built a business that reflects my commitment to excellence and my belief in the power of collaboration. At VI, we don’t just deliver projects – we build partnerships that last.
Contact us today
From bold ideas to brilliant execution, we’ve been helping businesses grow for over three decades. Let’s start a conversation and explore how we can bring your vision to life.
👉 Get in touch now and start your Visual Identity journey. Let’s make your vision a success!
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