Whether it’s a blog or social media post – posting just for the sake of it, or ‘panic posting’ as we like to call it, is a waste of time!
Social Media is an integral part of any Content Marketing strategy. Social Marketing should be a key consideration when building a Digital Marketing plan, to promote your products and engage with your target audience. Are you a panic poster? If so, VI’s social media experts can help!
We have time to plan your Social Media marketing a month or longer ahead, and report the results too.
We’ve all done it!
You spend your day concentrating on other important parts of your business and by the time you settle down in the evening, you remember you haven’t posted on your social media platforms yet.
Panic posting isn’t the answer!
Although Social Media channels such as Instagram are designed to be used instantly, posting ‘something’ for the sake of it (on your business channels) isn’t necessarily a good idea. Think about what you want to promote and also, what your followers want to see.
Outsourcing your Social Media activity to VI means allowing access to your existing accounts so that we can spend time researching your industry and posting relevant content that speaks to your audience. Our in-house socialites spend time researching your sector to create engaging, informative content. We have the time and experience to plan ahead, whilst staying up to date with developing trends.
Competition is high
According to MarketingProfs, over 2 million blogs are posted every single day.
There is a hell of a lot of content out there and so it’s important that your communications stand out from the crowd! By panic-posting, you run the risk of imitating what’s already out there or repeating what you’ve done previously. You are always better off spending time engaging with your connections and followers or responding to enquiries rather than posting a rushed update.
Start by developing clear overall marketing goals and spend time understanding how your content marketing strategy will serve your goals. The more specific your marketing goals are, the better you will be able to tailor your social media content to meet those goals. Social Media posts should always be – on brand, by maintaining the same ‘voice’ and ‘look and feel’ across all of your channels.
Well thought out campaigns always win!
The time Weetabix and Heinz did something unacceptable – but effective!
KFC had to ‘wing it’ when they said goodbye to their 64-year-old slogan “It’s finger-lickin’ good”, due to the pandemic.
This has recently been reinstated in light of the lockdown easing.
The Caterpillar wars
One of the most recent social media ‘feuds’ involved food giants’ Marks and Spencer’s Colin the Caterpillar cake and Aldi’s somewhat similar version, Cuthbert. Which ended in a brilliant suggestion to join forces and support a charity together. Pals after all!
There is a place for reactive marketing
Sometimes, reactive marketing can be as simple as making an unexpected announcement and using a clever hashtag. This is particularly well-received when it supports a local business or organisation – or interacts with a well-loved British brand.
Content is key
At Visual Identity, we believe content is more than just something to read or look at. It needs to tell a story, encourage action, and it must be relevant, valuable and memorable. Writing copy for a website blog gives you the benefits of SEO without keyword stuffing whilst linking back to your website to gain more visitors. A skill that we are well versed in, we work with you to get the best results from your online content.
With competition within the digital world growing rapidly, due to current circumstances, it’s time to start innovating – instead of imitating.
Effectively planning a social media content strategy is a continuous process of plan and review. Developing an ongoing cycle doesn’t have to be overwhelming. By using a planning process is an essential step to develop content planning that puts a strategic approach first.
We have years of expertise – working across a wide variety of industries. So get in touch to find out how our Social Media Management and Online Marketing services can help your business, and enable you to focus on the things you do best!
